Retail UX Audit — Australia (v2)

Focused UX audits for Australian retail websites: reduce friction, lift conversion, and meet WCAG standards.

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What we review

Our retail UX audit covers the full customer journey: discovery, browsing, product detail, cart, checkout, and post-purchase flows. We combine heuristic analysis, analytics review, and quick usability testing with Australian customers.

  • Conversion funnel analysis and drop-off diagnosis
  • Mobile-first responsiveness and layout patterns
  • Accessibility (WCAG) quick checks and fixes
  • Performance bottlenecks affecting UX
  • Recommendations prioritised for impact and effort
audit overview

Methodology

Review of GA4/Matomo funnels, heatmaps, search logs and customer support tickets to identify frequent friction points and high-value pages.

Heuristic evaluation, WCAG quick checks, and pattern compliance against retail best practices for product discovery and checkout clarity.

Remote usability sessions with representative users, prioritised roadmap and low-fi prototypes to validate fixes before development.
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Common findings in retail sites

Slow product pages

Slow product pages

Large images, unoptimised scripts and third-party widgets increase load time, harming mobile conversion.

Confusing checkout

Confusing checkout

Unexpected costs, poor progress indicators and multiple page redirects create drop-offs at payment.

Product discovery

Weak product discovery

Insufficient filtering, poor search relevance and inconsistent product cards reduce findability.

Case study — local retailer

Objective: Improve mobile checkout conversion for a boutique retailer in Adelaide.

We ran a focused audit, implemented image optimisation, simplified the checkout to one page and introduced clearer CTAs. Results: +18% mobile conversion in 8 weeks.

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Lead UX consultant Checkout before & after

Recommendations & prioritisation

Recommendation Impact Effort Priority
Image optimisation & responsive source-sets High Low 1
One-page checkout & clearer progress High Medium 1
Search relevance tuning & filters Medium Medium 2
WCAG adjustments for keyboard & labels Medium Low 2
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Frequently asked

How long does an audit take?

Typical audits (full funnel) take 7–14 days depending on scope and access to analytics.

Do you include implementation?

We provide a prioritised roadmap and can assist with design and development through our WordPress & ecommerce services.

Ready to improve conversions?

Invite us to review a sample funnel and we'll provide a short report with quick wins.

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